KWorldDrama: GFRIEND’s concept change after joining HYBE is creepy.

A commonly known image of girlfriend

It changed like this after entering HYBE.

What surprised me when I first heard it was the same for the members.

{-In fact, 'Apple' and 'Mag o', which were released after GFriend's agency was acquired,

were met with mixed reviews due to the drastic changes. What were your thoughts at the time?

I still remember being so surprised after hearing the 'Apple' demo. I thought that it was definitely not the music that came to mind when I thought of GFriend, but despite these changes, I gradually had fun recording it with the attitude that if we expressed it with our voices, it would become GFriend's music. There is a phrase in the lyrics, “The transparent glass bead shines red,” which refers to the title of the debut song, “Glass Bead,” so I had a lot of thoughts about this and that. Instead of being scared and wary when given a situation, I had an open mind that it could be like this or that. I had it. In the end, it is more important to digest whatever is completely mine.}

What's even more surprising is that it was a mid-summer comeback back then.

THE COMMENTS

I used to be a Buddy (GFRIEND fan), and when they joined HYBE, I thought the added resources would make things even better. But then, they suddenly disbanded, with all the "witch" rumors, and I was confused. If it was just an experimental concept, fine, but if it's about Le Sserafim's debut and Dahn World, then HYBE is seriously a crazy group. They deserve to be hit with karma. I totally support Min Hee-jin. 👍 753 👎 18
At this rate, it seems like the real victims of HYBE are GFRIEND. 👍 660 👎 13
After the contract ended, Umji posted on Instagram that she would take good care of the "Glass Bead" transparently... It was so sad. 👍 638 👎 13
The most significant moment was turning the transparent Glass Bead red. 👍 548 👎 12
Honestly, by now, the rumors circulating seem somewhat true. 😂 👍 501 👎 11
If Min Hee-jin leaves, NewJeans will probably end up like that too. 👍 0 👎 0
Is the apple a reference to the Forbidden Fruit? Crazy. 👍 0 👎 0
GFRIEND hit a career high with "Apple." It sold 60,000 copies initially... Considering their other releases, it's clear why they disbanded. Blackpink sold 680,000, Twice 300,000, and Mamamoo 130,000 in the same year, while GFRIEND was lacking in album sales and wasn't even comparable in digital sales. After "Fingertip," their popularity plummeted, with only "Sunrise" doing well. And even "Sunrise" was popular due to a viral video mixing it with anime scenes, not their own merit. After they were acquired by HYBE, they released "Crossroads," "Apple," and "MAGO" during the pandemic, when less popular groups had no chance. They flopped. Min Hee-jin tried to give them a fancy new concept, but it didn't work. They could've survived a bit longer if it weren't for the pandemic, but social distancing didn't ease until 2022, after President Moon Jae-in's term ended. We should argue the right things. 👍 5 👎 6
Butterflies and apples—those are their symbols. The more you know, the more you see it. 👍 2 👎 0
Another failed group. GFRIEND lacks talent, they’re not attractive, and they have no star quality. Stop dragging down Le Sserafim. 👍 0 👎 6
Even GFRIEND members mentioned that they felt awkward about their activities at the time. 👍 6 👎 0
The Night of the Witches... That gives me chills. 👍 6 👎 0
Buddies were shocked by "Apple." I was a fan since GFRIEND's debut, but even I was taken aback by "Apple." I bought the album, but I never got attached to it. Usually, I’d look at the photo book regularly, but I didn't with "Apple." 👍 4 👎 1
Even those who weren't fans of GFRIEND might have noticed the connection with Le Sserafim's debut. It seemed like HYBE was experimenting with GFRIEND, and when it didn't work, they discarded them and launched Le Sserafim. I imagine GFRIEND fans felt really bitter about it. 👍 3 👎 1
Since GFRIEND, there's no new idol group with good vocals. 👍 9 👎 1
Bring GFRIEND back, you bleepers! 👍 8 👎 1
I really liked GFRIEND's fresh vibe. 👍 6 👎 1
These days, it seems like forum bots are now working solo, posting single comments. 👍 16 👎 0
It seems like Min Hee-jin has been targeted by HYBE's higher-ups. She tends to speak her mind, doesn't follow the company's orders, and is incredibly competent. That makes her an annoyance to management. 👍 30 👎 0
Did GFRIEND know about all this? 👍 14 👎 0
The entertainment industry has always had a high risk due to its reputation, making it hard to get investments. Many major entertainment companies in Korea have links to fringe religious groups. 👍 4 👎 0
GFRIEND members are all Christians. It makes it even creepier. 😤 👍 21 👎 0
Why does joining HYBE almost always lead to disbandment? NU'EST disbanded too. 👍 13 👎 0
So, I’m curious. Is there anything with Seventeen after they joined HYBE? Other HYBE groups have some controversy or symbolism in their songs, but Seventeen seems to be free from that. "Super" doesn’t seem to have anything symbolic. I’m just asking out of curiosity. 👍 0 👎 0
LOL, just delusions... Come on, these fans can decide everything about idols, from personality to relationships, just by looking at their expressions on screen. What can't they do? 😂 👍 0 👎 18
The comment bots are back. 👍 16 👎 0
Sigh, get a grip, people. 👍 2 👎 6
Isn't concept change essential for idols? As they get older and have more years in the industry, changing concepts is necessary. This post seems too forced, and GFRIEND's members and fans would be bewildered by this. 👍 2 👎 20
What did GFRIEND do to deserve this? They were kicked out for no reason. 👍 8 👎 0
HYBE's anti-fans prepared this media offensive just because people criticized their artists. 👍 0 👎 3
This whole controversy is so hot, but GFRIEND hasn’t denied it. If they were innocent, wouldn't they have said something? The silence seems telling. 👍 14 👎 1
Are all the GFRIEND members Christians, and did they make them kiss each other like in a same-sex context in the music video while placing an apple between them? That's ridiculous. 👍 26 👎 1
It's creepy... Why are there so many cults in the entertainment industry? From Shin Na-ra to the Salvation Sect and Dahn World, what’s going on? 👍 24 👎 0
BTS earned so much money, and HYBE spends it on games and other risky ventures. It was obvious they would fail. While burning money on various projects, it’s clear someone is siphoning money. Why did Bang Si-hyuk step back? HYBE’s executives are insane. 👍 15 👎 0
This is seriously creepy. 👍 1 👎 0
It's bone-chilling... 👍 5 👎 0
I find these conspiracy theories so entertaining. 😂 👍 3 👎 1
As HYBE grew, their lyrics became saturated with religious and salvation themes... 👍 34 👎 0
The GFRIEND disbandment process was weird. Don’t give me that nonsense about business performance. GFRIEND had a solid fanbase, a clear concept, and hit songs. Even if only three members reappeared, they would still be well-received. 👍 33 👎 1
This is so obviously a set-up to sway public opinion. 👍 3 👎 23
GFRIEND's last few albums didn't seem designed to succeed. It felt like they were set up to fail, regardless of the outcome. 👍 22 👎 0
GFRIEND was getting older. How long could they stick to the "girl" concept? It's natural to change, and it's not their fault if the new concept didn't work out. The real problem is the rigid image they got stuck with. 👍 1 👎 8
With all that money spent, why would they keep a girl group that sells only 50,000 albums? I think fans who didn't buy their albums are also at fault. 👍 2 👎 2
Don't force connections. Why do we have courts if everything can be arbitrarily linked? Let's stay neutral. 👍 3 👎 2
Come on, people need to change the script. GFRIEND was so popular that they were featured on "Infinite Challenge." Stop pretending they were irrelevant. 👍 5 👎 0
GFRIEND's fandom has a severe victim complex. You should get treatment for your collective delusions. All these conspiracy theories and Le Sserafim hate are spearheaded by GFRIEND's fans. I hope they get sued and face some harsh karma. 👍 2 👎 17
How can there be so much hidden? How come this whole thing with rigged sales numbers wasn't revealed earlier? Artists should quickly escape. 👍 2 👎 0
Hey, comments are getting deleted one by one... It's getting scary. 😨 👍 7 👎 0
GFRIEND has a song called "Glass Bead." In the MV for "I-Land Magnetic," YoonA drops a glass bead into a dark drawer. In NewJeans' "Bubblegum" MV, Haein and Danielle are playing with a glass bead, keeping it from falling off the table. I'll attach the photo below. 👍 12 👎 0
Even the "OMG" MV has manipulations going on. 👍 0 👎 0
Have you checked the comments on Melon? There are so many positive ones. 👍 0 👎 0
NewJeans' "OMG" fell off the charts. Even chart manipulation has happened. 👍 25 👎 1
This is so creepy. I couldn't sleep because I was so scared. 👍 4 👎 0
I just watched the "MAGO" MV, and it's so gross, like a sleazy karaoke bar. No wonder Min Hee-jin freaked out. It's not just the bad visuals—it feels like something straight out of a weird fetish scene. This must be why Japanese fans are into it. No wonder the last few GFRIEND songs were a mess. 👍 20 👎 0
I got this from the "OMG" MV comments. It's bone-chilling.

People from Source Music are still there, right? 👍 3 👎 0
Oppa, are you up? 😂 👍 0 👎 0
HYBE's idols are trending everywhere. 👍 0 👎 0
When Ji-won broke up with GFRIEND on that day... 👍 20 👎 0
GFRIEND was so pretty and talented. It's heartbreaking that they got witch-hunted by HYBE and disbanded. The more you learn, the more chilling it is. I read the lyrics of "Apple" and felt sad when it mentioned the transparent glass bead turning red. The scene in the "I-Land" MV where a glass bead falls and seems to break is also disturbing. HYBE should wake up and reflect on their actions. 👍 23 👎 1
When GFRIEND suddenly disbanded, I was like, "What’s going on?" And even their concept was odd. 👍 10 👎 0
Defeating witches and the birth of an angel... gives me chills. 👍 27 👎 0
If I were to write a story, here's what I'd say: GFRIEND was supposed to have three arcs, with a time-travel theme. "Crossroads" was done by Source Music's producer. But starting from "Apple," it was done by Big Hit's producer, and suddenly the transparent glass bead became red, and they turned into witches. People assumed it was because they had grown up, but if you link it to the cults, it's like they discarded the original story and just made them witches. "MAGO" was strange because, in "Apple," it was all about witches, burning trees, and dark vibes. But in "MAGO," suddenly it was like a party. If you think about it, it's like they burned the witches and then celebrated afterward. Now I wonder if "MAGO" was supposed to represent GFRIEND. What if the song lyrics ("MAGO, punish me if you can, I won't waver") were GFRIEND challenging MAGO, who then punished them? Afterward, the following year on May 2, an angel was born. Maybe I'm overthinking this? 👍 25 👎 0
It's strange that none of the members in B (group name not mentioned) are Christians. 👍 21 👎 1
There's something about early morning when bots are most active... 😂 When everyone's sleeping. 👍 25 👎 2
But why did they make GFRIEND witches? There must be a reason. They wouldn't turn them into witches just because of a merger without a reason. There has to be a story behind it. 👍 6 👎 1
The transformation into witches in GFRIEND's last album was overdone and felt uncomfortable. After that, they just disbanded. 👍 14 👎 0
I used to love this vibe so much.
I'm a GFRIEND fan, and this shocked me so much that I skipped this album entirely. The music video was just... 😔 HYBE deserves karma for what they did to GFRIEND. 👍 15 👎 1
It's clear that entertainment companies know how to manage comments well. 👍 2 👎 0
In another post, someone mentioned that the Dolphin Kidnapping Group (rumored cult) said Min Hee-jin talks to them, but not to the rest of us. What's up with that? It's not just a fight between big companies and cults; it's about a battle between Min Hee-jin and cults. Why do you think the first place she went after the press conference was a Christian radio station (CBS)? Because no other station is talking about Dahn World, but CBS was the one that fought against Shincheonji (another cult). That’s why Min Hee-jin went there. 👍 32 👎 1
HYBE uses bots in the early morning, so don’t be swayed by them when you wake up. 👍 20 👎 1
GFRIEND's "Apple" had a booklet with some weird content. 👍 28 👎 0
It's scary how quickly posts get deleted. 👍 10 👎 0
How can you sleep when they deploy bots in the early morning? 👍 20 👎 0

ORIGINAL POST HERE

KWorldDrama

GFRIEND’s concept change after joining HYBE is creepy.

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