Hybe 2024 first quarter (January to March) performance (operating profit -72.5% compared to last year)

THE COMMENTS

1. What's the confidence that made them blow over a trillion won in market capitalization?
2. Where did all the money go?
3. Looks like they put a lot into online viral marketing!
4. But...everyone knows that just because a song goes viral, it doesn't necessarily bring in money. Success with rookies doesn’t always translate into profits; they need to build a large enough fan base for tours to generate revenue.
5. If they had so many new launches and spent a lot of money, but the cash flow decreased, isn't that to be expected?
6. I really want to know how much they spend on viral marketing.
7. Considering new launches and label M&As, it's not a surprising result. Even if rookie groups make a big hit, it's hard to generate significant profit just from albums and digital sales. This isn't something to criticize too much.
8. With a 12% drop in revenue but a 72% drop in operating profit, that's shocking. Only two rookie groups were active, but the sales dropped drastically despite high record sales. If the sales were halved, it would be understandable, but this is just odd.
9. Are you kidding me? In this situation, you think of parting ways with Min Hee-jin and NewJeans? You should be bending over backward to keep her.
10. I thought TXT came back in the first quarter, but if rookie groups hit big and the profit still dropped, that's pretty shocking.
11. BTS had been holding them together all this time.
12. Why is the profit dropping so quickly?
13. We should break down the financials by label to see which one is causing the loss.
14. Without BTS, it's all downhill...
15. If the operating profit is so poor compared to revenue, what is their management even doing?
16. With a 12% drop in revenue but a 72% drop in operating profit, there must be some serious financial leakage; they should investigate company credit cards.
17. As someone who escaped from gaming, the way they keep focusing on it is ridiculous...
18. Trying to become famous?
19. Does launching rookies automatically mean high viral marketing costs?
20. They're still relying on BTS merch and other leftovers, even though the group is in the military, haha.
21. Seems like they spent a lot on viral marketing.
22. Game and drama should be the first to go.
23. Who came back in the first quarter? The profit is so low compared to revenue.
24. If you launch so many rookies, shouldn't you stagger them throughout the quarters instead of doing them all at once?
25. They don't train rookies much, so did they spend it all on viral marketing?
26. Launching rookies and poor management aren't necessarily separate issues; you still need solid business practices.
27. Didn’t they say rookie groups made it big?
28. Where did all that money go?
29. Everyone knows there's a lot of suspicion surrounding where that money went, right?
30. Aren't rookie groups' albums and digital music breaking records? How come they're still losing money?
31. Why is operating profit draining like this, haha?
32. After this kind of operating profit, why were they fussing during major comebacks from subsidiary artists?
33. If Min Hee-jin and NewJeans leave, HYBE might really collapse.
34. Even though sales can fluctuate depending on artist activities, a drop in operating profit like this is too severe.
35. Laughable.
36. Shouldn't rookie launches be staggered to manage costs better? Why do it all at once?
37. If they don't invest much in rookie training, are they spending it all on viral marketing?
38. Poor management, no wonder things are in a mess.
39. Haha, did they think rookies becoming famous would solve all their problems?
40. Money is leaking everywhere.
41. Where did all that money go?
42. All the suspicion and speculation around financial mismanagement... We all know what's causing it, right?
43. A significant drop in operating profit despite high album and digital sales from rookie groups is hard to justify.
44. Operating profit is just leaking like crazy.
45. Given these poor results, why did they fuss over major comebacks from subsidiary artists?
46. If Min Hee-jin and NewJeans leave, HYBE is doomed.
47. Operating profit is leaking everywhere; they should check company credit cards.
48. In the first quarter last year, they had releases from NewJeans, Jimin from BTS, SEVENTEEN, and TXT. This year, they had rookies Aileet and TWS, and a comeback from LE SSERAFIM.
49. Is launching rookies equal to spending on viral marketing?
50. HYBE still sells BTS merchandise and relies on the group, even though they're in the military.
51. If launching rookies costs this much, shouldn't they stagger it throughout the year?
52. Viral marketing could be bleeding their finances dry.
53. Operating profit isn't supposed to leak like this, haha.
54. Seems like the situation is falling apart.

ORIGINAL POST HERE