Last year when HYBE quickly created an official account, thinking they were going to successfully acquire SM.

An announcement was made by SM Entertainment on March 2, 2023, even though the acquisition wasn't confirmed yet.

Then on March 12, 2023, in the battle between Kakao and HYBE, Kakao won, leading to SM being acquired by Kakao.

As the management dispute between SM Entertainment ('SM Ent.') and HYBE continues, HYBE has created a campaign channel to solicit proxy votes for the upcoming general shareholders' meeting on the 31st.

The channel HYBE established on the 2nd is called "SM with HYBE." HYBE criticized the business partnership agreement made between SM Ent.'s current management and Kakao, highlighting the contract's unfairness and the unrealistic financial goals of "SM 3.0." To promote greater transparency in management, HYBE created this channel. HYBE explained, "We decided to initiate this shareholder proposal campaign based on our judgment that SM Ent.'s current management is severely infringing on shareholder value."

On the same day, HYBE also released a video on its website outlining its vision, strategy, and distribution policies for the future of SM Ent. In summary, HYBE reiterated the synergy generated through cooperation with SM Ent.

In the video, Lee Jae-sang, a HYBE director candidate, stated that HYBE has experience operating various types of successful labels, including acquired labels (Pledis Entertainment), newly established labels (ADOR), and existing labels (Big Hit Music). This experience, Lee mentioned, makes HYBE the optimal partner to understand the direction of "SM 3.0."

Furthermore, HYBE set up an electronic proxy page on the newly established website to allow individual shareholders to easily delegate their voting rights.

Reporter: Kim Yeon-joo / Photo: HYBE

THE COMMENTS

1. This is a legendary embarrassment.
2. Ugh, that's just tacky.
3. Oh yeah, I remember watching it all unfold in real-time, right up to the point where they imploded. What a disgrace.
4. Guess they were really hungry for it, huh?
5. Do all the other labels use yellow? Was it always like this with HYBE? Even if you acquire it, why bother with a new official account?
6. Legendary embarrassment.
7. Such a legendary blunder.
8. They must've been so excited, lol.
9. It seems so disrespectful to SM's identity, considering they promised to respect it.
10. They can't even get a logo right.
11. That was truly a facepalm moment.
12. Guess they just can't get enough of the drama.
13. The whole thing is embarrassing.
14. Why are they like this?
15. The whole thing just reeks of bad taste.
16. Imagine if they had actually acquired it; what a mess that would've been.
17. Biting off more than they can chew.
18. What a bunch of idiots, haha.
19. HYBE is acting like they run the whole show.
20. Such a shameful scene.
21. If this had gone through, it would've been so disrespectful to SM artists.
22. Everything they do is just tacky.
23. This is embarrassing, seriously.
24. And this is supposed to be a professional move?
25. It's all so cringe.
26. They just can't help themselves, huh?
27. This whole situation is just too much.
28. Such arrogance.
29. Everything about this is awkward.
30. When greed takes over, you get moments like this.
31. Over the top with their claims.
32. This is seriously the worst embarrassment.
33. Even regular employees know not to get ahead of themselves.
34. Imagine what SM artists would've had to endure if this had gone through It's a disaster.
35. Why are they so eager to make a mess?
36. All this chaos without proper due diligence.
37. It's like they couldn't contain their excitement.
38. This whole thing reeks of bad taste.
39. It's like they got ahead of themselves and now look at the mess.
40. All that fuss for nothing.
41. What kind of foolishness is this?
42. They should've just stayed in their lane.
43. What a chaotic move, honestly.
44. It's like watching a trainwreck in slow motion.
45. No respect for proper business practices.
46. What a disgrace to the industry.
47. HYBE needs to tone it down.
48. This is a new level of cringe.
49. Such arrogance and disrespect.
50. All this without any official confirmation.
51. Seriously, what were they thinking?
52. Just look at the mess they've created.
53. Disgraceful, through and through.
54. How could they embarrass themselves like this?
55. It's almost unbelievable how quickly they embarrassed themselves.
56. A true scandal in the making.
57. They just dug their own grave with this one.
58. Complete disregard for professionalism.
59. Just embarrassing on so many levels.
60. I can't believe they made such a rookie mistake.
61. Such a messy business move.
62. All the chaos for what?
63. This could've been handled so much better.
64. They should've thought it through.
65. The audacity to act like this.
66. It's embarrassing to even think about it.
67. This is just bad business practice.
68. It’s like they have no sense of timing.
69. I can't believe this was a thing.
70. The drama is unreal.
71. They really shot themselves in the foot with this one.
72. Such a disgraceful display.
73. It's a comedy of errors.
74. They should've seen this coming.
75. Talk about getting ahead of yourself.
76. Did they really think this would end well?
77. This is just straight-up embarrassing.
78. They completely missed the mark.
79. This is a real trainwreck.
80. Is this how professionals operate these days?
81. I feel secondhand embarrassment just looking at this.
82. This is a new low.
83. They couldn't have messed it up more if they tried.
84. So much drama for nothing.
85. Talk about jumping the gun.
86. What a mess, seriously.
87. How can a large corporation have so little class?
88. HYBE was probably so excited about bringing SM under their control. It's like a nouveau riche finally getting their hands on some 'respectable' lineage.
89. Oh wow, what a mess.
90. SM is known for its pink theme.
91. Do you think you could just step all over SM, huh?
92. Wow, that's crazy, lol.
93. SM is pink.
94. I remember this, it was so ridiculous, haha.
95. Oh man, this was so embarrassing.
96. They really lack class, acting like this from the start.
97. Do they just go around doing all the tacky things?
98. They were so full of inferiority complex.
99. I'm a HYBE fan, but this is just so cringey and embarrassing.
100. What a bunch of bullies, haha. Good thing SM didn't get taken over.
101. What a bunch of idiots, haha.
102. Wow, Bang Si-hyuk and HYBE seem to have a thing for SM. Do their fans even realize?
103. Oh, this is just cheap.
104. This looks like something from a sketchy local council.
105. They probably thought the takeover was in the bag. They couldn't imagine that Kakao would spend billions on stock manipulation.
106. HYBE seems obsessed with SM.
107. They were really acting all over the place back then.
108. No class whatsoever.
109. They're just crude in everything they do.
110. Seems like bad luck is real, huh?
111. This is just so tacky and unrefined.
112. Wow, this is shocking.
113. Where's the pink? Why did it suddenly turn yellow, haha?
114. Haha, this is so ridiculous.
115. This just feels wrong.
116. This is just a mess.
117. It's like chaos and nonsense rolled into one.
118. Even the design is terrible, like, really?
119. They were running toward SM like it was a feast.
120. To 337: They seem to have everything, haha.
121. This is just terrible.
122. Do they even have any taste?
123. Who should be embarrassed by all this?
124. Thanks to Min Hee-jin's scandal, SM getting acquired by Kakao was a blessing for their fans, haha.
125. Did they just create this out of nowhere? It's like a fan-made account.
126. Look at that ugly logo.
127. Seriously, what a mess.
128. Such a lack of style.
129. It's just laughable.
130. If HYBE had succeeded, they would've erased all of SM's identity.
131. This is just plain tacky.
132. This is really cringey.
133. To 337: What a mess, haha.
134. Haha, this is just terrible.
135. Pink Blood almost disappeared, haha.
136. It’s lucky that SM didn't get acquired; otherwise, K-pop could've been in big trouble.
137. This is just ridiculous, like, really?
138. K-pop would've been in serious trouble if they succeeded. Talk about acting like a gaming company.
139. They're doing all sorts of things.
140. Even the logo is just HYBE, no trace of SM.
141. K-pop needs diversity to thrive. Monopoly is not an option.
142. Their intentions are so obvious, haha.
143. So much fuss and disrespect. They need to lose some SM shares.
144. Seriously, they created an official account even before anything was confirmed? What an embarrassment.
145. Is HYBE really running the company in such a chaotic way?
146. Considering how much opposition there was within the company, creating an official account before anything was confirmed was just a huge slap in the face for SM employees. It looked like they were aiming to disrespect and crush SM's identity from the get-go.
147. Whew, thank goodness SM didn't get taken over; K-pop would've been in ruins.
148. This is just so tacky and cringe-inducing.
149. This is like something out of a horror story, what a mess.
150. They didn’t even meet with SM; they just made an account. It’s so hilarious, haha.
151. Apparently, SM has 1st to 5th generation artists, so HYBE wanted to have that legacy.
152. They really don't know how to do business.
153. SM was all about pink, and now it's yellow, haha.
154. This is seriously the biggest embarrassment, haha. Do they always mess things up like this?
155. That 'win together' banner is so tacky, haha.
156. Honestly, it’s a good thing they didn't succeed. If they did, K-pop would be in serious trouble.

ORIGINAL POST HERE