It is known that the corporate value before investment that Attract is hoping for is around 70 billion won. It is promoting investment of up to 10 billion won, and if it succeeds in attracting the target investment of 10 billion won, it is predicted that the corporate value will exceed 80 billion won.
However, the VC industry expresses disapproval of the ransom and investment amount of such attracts.
An official from the VC industry said, "I was embarrassed to see the related report," and said, "In the first place, I never talked about that value (corporate value)."
He continued, “The value that circulated in the industry was originally about 1 to 2 billion won at a value of 40 billion.” numbers,” he said.
An official from the VC industry said, “In the case of VCs in the industry, most of them have dropped after reviewing, so I know that there is no place to see it yet.” Another industry official said, “We are still reviewing, but the
prospects This doesn't seem easy,” he said. It's a bit difficult to say specifically."
Attract planned to strengthen global marketing of Fifty Fifty's intellectual property (IP), produce a follow-up album, and invest in a new boy group with the funds secured this time.
In the industry, expectations were high for the case of investment in Hive (formerly Big Hit Entertainment), which grew from a small agency to a global company at once thanks to the success of BTS in the box office success of a new girl group introduced by a new agency. Previously, LB Investment made the first investment of 1 billion won in Hive in 2012 when there was no BTS, and the second investment of 5.5 billion won in 2016. The investment of 6.5 billion won returned to 115.1 billion won, a 11.7-fold increase.
The comments:
1. Do it in moderation... If you're too greedy, you'll freeze.
2. Their agency is strange. Why do they keep saying that they are going to debut a male idol?
3. They talk about this phenomenon called "fifty fifty," but I have no idea about them, I don't know who or what it refers to, so it's all unfamiliar to me.
4. The song cupid did well , but I think the group is still there, In that case, it would be important to pay more attention to the members and their activities.
5. You're too greedy after just one song... The song is popular all over the world, but the core fan base is still there.
6. I also saw the article in the morning, but I thought it was a bit greedy.
7. Boy group........Hmm....Why?
8. It seems that the domestic market is not very supportive of what happened overseas.
9. If you look at Black Pink, girl group cash cows around the world are terrifying, but isn't it better to secure a stable fan base?
10. It seems that the representative of the agency here thinks that he is the second Bang Si-Hyuk, so he must be confident.
11. You should think about growing your fandom.
12. They seem to be making a big deal about promoting abroad.
13. I don't know if they'll become a one-hit wonder or if they'll continue to be popular, but they are too impatient.
14. Build a core fandom...
15. Shouldn't we be focusing on that girl group? What's already a boy group?
16. Looking at this, it seems that Big Hit did very well in the beginning.
17. Wow, they invested 6.5 billion in Big Hit and got it back with 115.1 billion... That investment company is a jackpot.
18. Well, popularity can disappear quickly, but the important thing is to stick with the core....
19. The comparison itself is funny. Anyone who looks at it would think they rose to fame with just one song. They had a fandom from the beginning, went on many tours, and had a lot of activities. They generated a significant amount of revenue as a result. Their Billboard achievement is remarkable. It seems like they're pushing themselves too hard, already thinking about their juniors. According to other investor articles, they invested based on the potential seen in the company's representative and trainee members even before their debut."
20. The song is popular, the group is not popular or recognized, so why don't they think about promoting the group? Singers don't automatically become popular just because a song is popular, it can end up as a one-hit wonder.
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