The transactions between HYBE and CEO Min involve unrealistic amounts of money, but the reality in the music industry is harsh. With the market restructuring around large entertainment companies, smaller agencies often cannot release albums because they lack tens of millions of won in capital.
This is true not only for unknown artists but also for well-known ones. As a result, many artists shy away from releasing albums due to the high production costs.
A production representative, Mr. A, said, "For example, the Korea Creative Content Agency provides about 100 million won in album production grants. This is considered a significant sum, and many people work hard to apply. Even if you get the grant, you still need to invest your own capital. The fact that so many people are competing for 100 million won shows the reality."
He added, "If (CEO Min) wanted to do everything his way, he shouldn't have joined a company in the first place. The costs of producing an idol group are considerable. Even with a short training period of one or two years, the costs easily exceed billions of won, considering the expenses for housing, health, language education, food, personnel, and even car rentals. Once production begins, the costs of music videos, TV promotions, video content creation, and management are significant. (CEO Min) was able to produce without worrying about initial capital because he had company support. While he has talent, the company paid him for that talent. People calling this a 'slave contract' don't realize he was sufficiently compensated."
Another music industry insider, Mr. B, suggested that CEO Min's success cannot be attributed solely to his individual talent. He benefited from HYBE's brand value, financial support, media channels, and the "BTS sister group" marketing. It seems that now that he's successful, he wants to claim all the credit.
Mr. B remarked, "Min first gained recognition at SM. I wonder if he ever started from a small agency and succeeded. Looking at his success, he used SM's infrastructure, and he certainly used HYBE's. Could he have succeeded without HYBE's backing?"
An industry insider, Mr. C, said, "Min's claims are absurd. Even if you find the 'next NewJeans,' some small agencies can't even afford 10 million won to start production. If you have hundreds of billions of won to invest, who couldn't create a successful group like NewJeans?
THE COMMENTS
- Blame Bang Si-hyuk; he's the one causing trouble. The market cap dropped by over a trillion won because of him.
- Are these people insane? If you don't have money, just don't start.
- Exactly. Why are they blaming Min Hee-jin? Min Hee-jin has a career built since 2004; it's amazing. Have other major companies created a group like NewJeans?
- Smaller agencies have issues with money, but their planning is also terrible.
- Resentment and inferiority make people ugly.
- Even if you have money, you can't create a NewJeans. If it were about money, others would have similar growth rates.
- HYBE is becoming more and more disliked.
- Pure jealousy.
- They spent so much money and still can't produce results. It's not the kids' fault.
- If you want to do things your way, why join a company? Min Hee-jin joined because they promised her freedom. She had other offers.
- Amazing how people can be so jealous of a top industry leader. They copy, exploit, and when they don't get their way, they get aggressive. Can you imagine working with these people?
- These men should step aside.
- If you want to do what Min Hee-jin does, work your way up like she did.
- It may be somewhat true, but if you want to do it right, get better and join a company
- That's correct.
- Cheating in marketing can create a good group, but it won't resonate with the public.
- Bang Si-hyuk, who was convicted of marketing manipulation, is the one to blame. Criticize him, not Min Hee-jin. Even if smaller companies make a group, HYBE can just overshadow them with marketing.
- If Min Hee-jin has talent, why should she start at a small company?
- Old men should just leave; they're so tacky.
- Even if you work your heart out to debut, it'll be crushed by manipulation, so it's pointless. The servile mentality is over the top; you can't even see straight.
- If you don't have 10 million won, maybe you shouldn't be in production.
- Why call it a Min Hee-jin scandal? Why not call it a HYBE scandal or a Bang Si-hyuk scandal?
- Those who have no talent or sense but still start an entertainment company and ruin kids' lives shouldn't even talk.
- You don't have Min Hee-jin's level of talent, so stop acting up, LOL.
- What about over-inflated egos? Even the major agencies can't create a group like NewJeans, LOL.
- I really don't understand any of this, LOL.
- If you get investment money, isn't that your career and ability? Isn't it from working in the industry and building experience over time? It's a completely different situation.
- Yeah, if you don't have money, you shouldn't be creating idols. Don't tie up young kids with contracts without providing anything.
- This kind of media manipulation, LOL. HYBE is getting annoying.
- Why blame Min Hee-jin? Isn't Bang Si-hyuk the one crushing small businesses?
- Their media manipulation is getting worse, LOL. Do they not realize this just makes people dislike them more? It's so dumb.
- Money alone won't let you create a NewJeans, LOL.
- A large corporation is using contacts at smaller agencies to manipulate the media.
- Idols are inherently high-risk, high-return, so if you don't have money, don't even start.
- I still remember those small companies that sent trainees to 'Produce 101' and 'Mix Nine'... Holding trainees hostage with dreams, only to never debut them.
- Even though they're described as small production companies, why does it feel like if you revealed their identities, it would be those older men? Haha. Not satisfied with their own artists, so now they're targeting smaller companies? After stirring up their own beehives, what are they doing?
- HYBE has way too many problematic people.
- If you don't have money or skills, don't try to profit off young kids' dreams. Just leave production alone... Ruin your own lives, not the lives of these kids.
- I get where they're coming from, but saying 'anyone with hundreds of billions could make a NewJeans' seems wrong. From the current situation, aside from Blackpink, no one else has managed to create a group like NewJeans, right?
- Trying to produce idols without even ten million won? Maybe you're dreaming too big.
- The entertainment business is capital-intensive; it's not for people without resources...
- This feels like someone climbed from a regular employee to this point through their own abilities. Wouldn't manipulating sales feel even more futile?
- Would hundreds of billions create a NewJeans? What about I-LAND, which cost 150 billion?
- Getting angry, LOL. Isn't HYBE creating groups without a break like a factory, causing more damage to smaller companies?
- Look at HYBE getting more pathetic. They're trying to manipulate the media from all angles.
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