November 19, 2024 – Due to poor communication with management at the time of the <Letter To Myself> comeback, pre-promotion was canceled.
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November 21 & 27, 2024
– Three live clips of <Letter To Myself> were supposed to be released, but two of them were delayed.
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January 6, 2025 – Management forgot to submit necessary info and didn’t prepare for the SMTOWN concert stage, leading to Taeyeon's performance being canceled.
(It wasn’t immediately known and she received a lot of hate with people criticizing her motivation until the truth came out.)
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April 19, 2025 – The Japan concert was canceled almost a day before due to equipment delivery issues.
↓ https://x.com/TAEYEONsmtown/status/1913247805424259250
+ Like on Bubble (fan communication app), Taeyeon has consistently said that there are hardworking staff members, so she’s asked people to refrain from excessive criticism. As for her contract renewal, that’s Taeyeon’s decision. She believes everything will be fine if the core team just does their basic jobs properly.
- Taeyeon really needs to leave SM…
- This is insane. They forgot to pass on info about a performance, it got canceled, and now she can’t even perform at the concert?
- At this point, the team lead should be held accountable.
- Honestly, it feels like SM won’t treat her better anyway. That’s why people are saying she should leave. I’m seriously pissed.
- Isn’t this borderline malicious? How do you forget to notify the artist, and they end up missing a performance? What kind of employees are these?
- Do they lack manpower or what?
- Feels like the company is pushing her out.
- Looks like she’ll be leaving soon.
- Does Center 1 handle a lot of groups right now? Why is there so much negligence with Taeyeon?
- Is SM crazy?
- Why are they doing this to Taeyeon? Are they pushing her to leave?
- Center 1 is seriously messed up.
- They’re particularly bad at handling Taeyeon’s work. Even when compared to the previous center.
- I wouldn’t be surprised if she announces she’s leaving. Isn’t SM basically forcing her out?
- This is just too much…
- Why are they doing this to Taeyeon? SM isn’t even a small company.
- What’s more shocking than SM’s concert fiasco is that this keeps happening.
- Are they even a top-tier company?
- Why do they handle Taeyeon’s work so badly?
- With everything they’re doing, it really feels like they’re trying to get her to quit.
- Why are they acting like this… It’s heartbreaking.
- The quality of her album tracks is so good, so why is everything else such a mess? I’m genuinely angry for her.
- Given how long Taeyeon’s been in the industry, it’s natural for her to be upset when things are handled this poorly.
- Isn’t she SM’s top solo artist right now? They should be treating her better. This isn’t a one-time thing. I hope she finds a better agency and doesn’t renew her contract.
- SM needs to hire more people to match the number of artists they have. I think the poor management is due to understaffing. Especially since Taeyeon’s a soloist, her team is smaller. But considering the scale of her concerts, they need more staff. Not hiring enough is the core issue.
- At this point, she should just leave. Why is the management like this?
- They’re seriously incompetent.
- This seems malicious…
- This is just too much.
- It’s been like this since her Girls’ Generation days. That music video incident was legendary.
- Why are they like this? Both the artist and the fans must be extremely stressed.
- Why is it always Taeyeon who gets this treatment?
- Are they getting paid to work like this? Or are they volunteering?
- Just look at how much care Taeyeon puts into her concerts and albums—she gives her all to her fans and audience. But when the company makes huge mistakes like this, she ends up getting unnecessary criticism.
- There’s something really off about Center 1.
- Why do they keep doing this to Taeyeon? I seriously don’t understand.
- These aren’t just minor mistakes, and they keep happening. Why is SM treating her like this?
- She should leave SM.
- Didn’t they also keep quiet about her not receiving an award at the Melon Music Awards?
- Forget the contract renewal. The company should at least do its job properly during the contract period. This kind of behavior breaks the trust in the contract. Like Taeyeon said, not all employees need to be blamed, but there should at least be a clear explanation and disciplinary action if it was staff negligence.
- SM is always late uploading videos on time. Why even put a release time?
- At this point, she has every right to leave.
- What’s the Center Manager even doing?
- Some fans are scared that every time something happens with Taeyeon, the company gets criticized—but defending the company like that just shows you're company-biased. Don’t get offended when people say that. If the company has a good reputation, it shouldn't operate like a corner store. The artist isn’t the problem.
- It must be chaotic inside the company too.
- Looking at just Taeyeon’s case, SM really does work in a sloppy, unprofessional way. And Taeyeon’s not the type to stay silent, so she’s probably been vocal about her concerns…
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